Role:
UI Designer / Visual Designer
About this Project:
Phantom Fireworks came to me to design a mobile-first website for their E-commerce site, Fireworks.com, extending their existing brand.
I provided User Experience Leadership, first with wireframes and style iterations and dialogue with stakeholders, then put on my visual designer hat by creating a design system, high-fidelity mockups and clickable prototypes in Figma.
I provided User Experience Leadership, first with wireframes and style iterations and dialogue with stakeholders, then put on my visual designer hat by creating a design system, high-fidelity mockups and clickable prototypes in Figma.
The build was performed by another agency that I interacted with as a design stakeholder.
Their goal was to have a new mobile-first website to help users find locations to be able to buy their fireworks, as jurisdictions in the USA don't allow the sale of fireworks, and you can't buy and ship most of them online.
Part of the design system that I crafted enabled Phantom to establish themes for special occasions, easily changing imagery and CSS of the site for the specific festivity.
A view of the Figma File for Fireworks.com above, and the homepage design for desktop.
These were the three finalists for the new style of the mobile site.
Two ares of interest that were eliminated from the final build: a Social Feed and a Blog
